The Instagram Stories feature is a great way for your business to share the behind-the-scenes, raw moments with viewers, potential customers and Instagram followers. And Instagram is all about authenticity these days— followers won’t remain followers if dishonesty is at play (and this is especially the case for a business/brand).

It’s important to build your Instagram community and invite viewers into the day-to-day of your business. When it comes down to it, your followers simply want to feel included in your journey— and what better way to do this than by bringing viewers along for the ride with Instagram Stories?! However, as most of us know, Instagram Stories disappear after 24 hours on the platform. But no need to fret! Simply jump on the Instagram Story Highlights bandwagon and your viewers can re-watch your stories over and over again!